An Open Letter to CNN: Marketing to Millennials

Dear CNN,

I understand it’s difficult for you to deal with the fact that milennials like me enjoy shows from independent YouTubers over Corporate Media. However, your smear post about YouTube’s advertising system shows a clear misunderstanding of how it works. Either that, or you’re purposefully omitting this information for your smear.

I think we all understand which one of those I believe.

However, I’m going to come at you with a radical idea: Millennials are not a lost cause when it comes to live TV. I watch a few shows from the TYTNetwork. If they grabbed a TV channel through Dish, or even YouTube TV, that included all their shows like The Young Turks 2-Hour Live Broadcast, ThinkTank, TYT Sports, TYT Politics, What the Flick, Pop Trigger, TYT Interviews, Nerd Alert, Jimmy Dore, Secular Talk, Sam Seder, The News with Dan Rather, The Humanist Report, The Bill Press Show, and The Point, I would probably tune in on a regular basis.

And it’s not like I don’t watch Live TV at all. I watch Disney XD. I watch Boomerang. I watch BBC America. I watch Nickelodeon. I watch TruTV.

And the reason I started watching these channels are pretty clear. I liked Star vs. the Forces of Evil and Phineas and Ferb. Those shows are on Disney XD. So, I tune in to that channel to see much of their other content. This introduced me to Milo Murphy’s Law, Kick Buttouski, Mech-X4, Beyblade Burst, and even more. Yes, there are shows I’m not so fond of, but I tune in on a semi-regular basis, simply because I like the majority of their shows.

It would be the same with TYT Network. I watch their 2-hour broadcast almost daily when they come live. I watch Secular Talk. I watch The Jimmy Dore Show. I watch The Humanist Report. I started watching Disney XD on the basis of two shows. If The Young Turks got a TV channel that included each one of their shows, I’d easily tune in, and even be interested in many of their other shows in this way.

Yes, TYT has a Pluto TV channel, but it only includes, like, three of their shows, and often does reruns.

It could be the same way with CNN. Start including actual progressives in their network. Allow them to speak their mind without a filter. Cut a deal with Google to include Google AdSense on the TV Channel. Introduce some of your shows on YouTube through a YouTube Channel. I’d eventually check out one of the shows, and if it’s good I’ll like it. Eventually, I’ll check out some of the other shows on your network and eventually I’ll actually check out the CNN channel. If your content is genuinely good, I’ll tune in pretty regularly.

While I can’t speak for other millennials, I can tell you this marketing strategy will indeed work for me. It worked with Disney XD (their shows are on Netflix and Hulu). It worked with BBC America (Doctor Who on Netflix, occasionally watching Star Trek with my Mom). It almost worked with TYTNetwork (if they included all their shows on a better schedule, I’d tune in more often). It would certainly work with me.

And I bet you it would work with other millennials.

Sincerely,

Marco Salin

About the Author: Screenbones